From
here, circa March 31, 2009:
"Last question.."
"Sure."
"Knock knock."
"Who's there?"
"
The death of the newspaper industry."
-Stephen Colbert
***
From Pat Thornton's Journalism Iconoclast -
"It’s time to reinvent the newspaper industry"circa April 6, 2009 (emphasis by me):
"When an industry goes from so high to so slow, so fast, it’s ultimately because its leaders became complacent.
They never thought that the monster profit margins would end. They never thought that diversification was important. Instead, they gleefully doubled down on print in recent years with ill-advised acquisitions.
After all, why diversify away from newspapers when they make so much money?
When you look at industries that ultimately fail, it’s because their leaders never thought a new technology or a new way of producing a product could come along. They thought they would be able to do the same thing forever. That short-sighted thinking is ultimately doomed to fail."
[...]
"If newspapers want to reinvent, it means a lot more than just finding new ways to disseminate old content. Reinvention means thinking of completely new products that tap into separate markets.
That’s why a computer maker gets into the portable music space. That’s why a computer maker starts selling movies. That’s how a computer maker becomes a dominant player in the cell phone space.
If Apple executives insisted on only being a computer company, Apple would have gone bankrupt. Instead, when the chips were down, they decided to start taking major risks and those risk paid off.
Newspaper companies have to start taking real risks, and they have to be captained by those willing to take risks."
[...]
"We cannot change the complacency of the past, but we can change the course of the future. We must make a pact never to be complacent again. New technologies will be rapidly forming and changing lives in the coming years.
If the remnants of the newspaper industry want to survive and ultimately thrive, we have embrace new technology and get out of front of trends, not behind them. We have to embrace change. And, yes, that means we have to employ people in all ranks who are not married to the past and are willing to be a part of a revolution.
And so, the newspaper industry eventually won’t have that much to do with paper. Like Apple with computers, newspapers will still have print products (and they should, after all there is a market for them), but newspapers will be so much more than papers. They’ll produce products that are wildly different from newspapers.
That’s the only path forward."
***
So..
..how many times do you have to prove yourself to newspaper executives
before they start paying you to save their companies from certain doom?
Hey newspaper execs, hire me to save your company. Now. Seriously.
What are you waiting for?
Death?
I may not have all the answers, but I know enough to know
that other people are not coming up with the same ideas
that I’m just sitting on, yet to be published,
waiting for media publications to give me a call.
It’s time for the executives of media companies to swallow their pride
and pay me for my ideas, you know, if they want to have any chance for survival.
Or they could just continue on their kamikaze suicide run..
***
Here’s some classist humor for you guys..
How many overpaid wealthy change-hating newspaper executives does it take
to screw in a lightbulb?
None,
that’s what the unpaid interns are for!
Haha, oh..
I’m laughing so hard I almost shit my pants!
Not really,
it’s almost criminal how so many of these executives have absolutely destroyed
the livelihoods
of so many decent, hardworking journalists
with their ineptitude.
You might think that the absolute shame of their utter failure
might drive more of these executives
to step down
or at least hire the right people to save their companies,
but apparently not.
Death by ineptitude?